UrbanRoot Lifted Conversion Rate 34% with a Shopify Plus Rebuild
Client
UrbanRoot Living
Timeline
10 weeks from kickoff to launch
Technologies
Shopify Plus, Liquid, React, Klaviyo
+34%
Conversion rate
96 / 100
Mobile page speed score
+18%
Average order value
The Problem
UrbanRoot's legacy ecommerce platform was slow on mobile, checkout abandonment was high, and every merchandising change required a developer. Page speed scores sat below 60 and the brand's growth had stalled.
The Solution
We rebuilt UrbanRoot's storefront on Shopify Plus with a custom theme optimized for Core Web Vitals, streamlined the checkout to reduce steps, and implemented a flexible section-based system so the marketing team could update merchandising without code.
“We finally have a site that matches the quality of our product. The team gave us the tools to manage it ourselves, which was exactly what we needed.”
Jonas Reyes
Head of Ecommerce, UrbanRoot Living
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